Proprietary Models

Proprietary Models

Step 3

Step 1

Step 2

Step 3: How to go to market.

Before diving into market ops and tactics, channels, media support and so on, we plan the customer journey for various customer clusters emphasizing Moments of Truth.

Customer Clusters

Exit Barriers/ Risk of Change

Satisfaction

High

Low

Desirers

Devotees

Dippers

Detainees

Low

High

Brand Behaviour in the Relationship Journey

Discovery

Companionship

Exclusivity

Belonging

Independence

Get noticed.

Express POV

Display personality

Create relevance

Be different.

Offer experiences.

Surprise and exhilarate.

Personalise attention

Express gratitude.

Make every contact special

Reward with extras.

Be proactive.

Remember milestones.

Be useful. Charm. Delight

Brand Behaviour

“I’m curious”

“I’m excited”

“I’m committed”

“I’m fulfilled”

Customer Response

Customer Clusters

Exit Barriers/ Risk of Change

Satisfaction

High

Low

Desirers

Devotees

Dippers

Detainees

Low

High

Expectations

Experiences

Emotions

Brand Behaviour in the Relationship Journey

Independence

Inter-dependence

Discovery

Companionship

Exclusivity

Belonging

Brand

Behaviour

Get noticed.

Express POV

Display personality

Create relevance

Be different.

Offer experiences.

Surprise and exhilarate.

Personalise attention

Express gratitude.

Make every contact special

Reward with extras.

Be proactive.

Remember milestones.

Be useful. Charm. Delight

Customer

Response

“I’m curious”

“I’m excited”

“I’m committed”

“I’m fulfilled”

Step 3

Step 2

Step 1

Step 3: How to go to market.

Before diving into market ops and tactics, channels, media support and so on, we plan the customer journey for various customer clusters emphasizing Moments of Truth.

Customer Clusters

Exit Barriers/ Risk of Change

Satisfaction

High

Low

Desirers

Devotees

Dippers

Detainees

Low

High

Expectations

Experiences

Emotions

Brand Behaviour in the Relationship Journey

Independence

Inter-dependence

Discovery

Companionship

Exclusivity

Belonging

Brand

Behaviour

Get noticed.

Express POV

Display personality

Create relevance

Be different.

Offer experiences.

Surprise and exhilarate.

Personalise attention

Express gratitude.

Make every contact special

Reward with extras.

Be proactive.

Remember milestones.

Be useful. Charm. Delight

Customer

Response

“I’m curious”

“I’m excited”

“I’m committed”

“I’m fulfilled”

Step 3

Step 2

Step 1

Step 3: How to go to market.

Before diving into market ops and tactics, channels, media support and so on, we plan the customer journey for various customer clusters emphasizing Moments of Truth.

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024