Proprietary Models
Proprietary Models
Step 1
Step 2
Step 3
Step 1: How to think of people.
We look at people, both current and potential customers. We investigate their motivations to buy, and what will build preference for a client’s brand.
Customer Motivators Model
Inner-Directed Motivators
Good sense
Self-love
Hedonism
Joy of ownership
Personal reinvention
Value-added experiences
Privacy legacy
Outer-Directed Motivators
One-upmanship
FOMO
Attention
Connection
Vanity
Social Credit
Pubic Legacy
Influencers
Money
Values
Personality
Time
Customer Motivators Model
Sub-Motivator
Inner-Directed Motivators
Good sense
pragmatism, financial astuteness, convenience
Self-love
food, shelter, security
Hedonism
sensual gratification, sex, excess
Joy of ownership
possessiveness, attachment, play
Personal reinvention
nurture > nature, escape, transformation
Value-added experiences
expansion, variety, adventure
Private legacy
accumulation, acquisition, planet & people concerns
Outer-Directed Motivators
One-upmanship
competition, victory, advancement
FOMO
belonging, equality, excitement
Attention
attraction, standing out, appreciation
Connection
significant others, family, friends, interest groups
Vanity
pride, admiration, followers
Social Credit
open doors, influence others, upward mobility
Public Legacy
ego, perpetuity, service to humanity
Customer Motivators Model
Categories
Inner-Directed Motivators
Good sense
toothpaste, private security, online banking
Self-love
career, personal interest, yoga
Hedonism
food, drink, entertainment, fashion
Joy of ownership
personal vehicles, real estate, jewellery
Personal reinvention
continuing education, diet advice, life coaches
Value-added experiences
travel, restaurants, interest group affiliations
Private legacy
children’s education, books, performing arts
Outer-Directed Motivators
One-upmanship
whisky snobbery, lavish weddings, mobile phones
FOMO
groups, travel, entertainment
Attention
clothes, cosmetics, social media
Connection
dating sites, festival gifting, coffee shops
Vanity
beauty products, hair colour/regrowth, body reshaping
Social Credit
club memberships, wine, owning art
Public Legacy
charity, elected office, corporations
Step 1
Step 2
Step 3
Step 1: How to think of people.
We look at people, both current and potential customers. We investigate their motivations to buy, and what will build preference for a client’s brand.
Customer Motivators Model
Inner-Directed Motivators
Good sense
Self-love
Hedonism
Joy of ownership
Personal reinvention
Value-added experiences
Privacy legacy
Outer-Directed Motivators
One-upmanship
FOMO
Attention
Connection
Vanity
Social Credit
Pubic Legacy
Influencers
Money
Values
Personality
Time
Customer Motivators Model
Sub-Motivator
Inner-Directed Motivators
Good sense
pragmatism, financial astuteness, convenience
Self-love
food, shelter, security
Hedonism
sensual gratification, sex, excess
Joy of ownership
possessiveness, attachment, play
Personal reinvention
nurture > nature, escape, transformation
Value-added experiences
expansion, variety, adventure
Private legacy
accumulation, acquisition, planet & people concerns
Outer-Directed Motivators
One-upmanship
competition, victory, advancement
FOMO
belonging, equality, excitement
Attention
attraction, standing out, appreciation
Connection
significant others, family, friends, interest groups
Vanity
pride, admiration, followers
Social Credit
open doors, influence others, upward mobility
Public Legacy
ego, perpetuity, service to humanity
Customer Motivators Model
Categories
Inner-Directed Motivators
Good sense
toothpaste, private security, online banking
Self-love
career, personal interest, yoga
Hedonism
food, drink, entertainment, fashion
Joy of ownership
personal vehicles, real estate, jewellery
Personal reinvention
continuing education, diet advice, life coaches
Value-added experiences
travel, restaurants, interest group affiliations
Private legacy
children’s education, books, performing arts
Outer-Directed Motivators
One-upmanship
whisky snobbery, lavish weddings, mobile phones
FOMO
groups, travel, entertainment
Attention
clothes, cosmetics, social media
Connection
dating sites, festival gifting, coffee shops
Vanity
beauty products, hair colour/regrowth, body reshaping
Social Credit
club memberships, wine, owning art
Public Legacy
charity, elected office, corporations
Step 1
Step 2
Step 3
Step 1: How to think of people.
We look at people, both current and potential customers. We investigate their motivations to buy, and what will build preference for a client’s brand.
Customer Motivators Model
Inner-Directed Motivators
Good sense
Self-love
Hedonism
Joy of ownership
Personal reinvention
Value-added experiences
Privacy legacy
Outer-Directed Motivators
One-upmanship
FOMO
Attention
Connection
Vanity
Social Credit
Pubic Legacy
Influencers
Money
Values
Personality
Time
Customer Motivators Model
Sub-Motivator
Inner-Directed Motivators
Good sense
pragmatism, financial astuteness, convenience
Self-love
food, shelter, security
Hedonism
sensual gratification, sex, excess
Joy of ownership
possessiveness, attachment, play
Personal reinvention
nurture > nature, escape, transformation
Value-added experiences
expansion, variety, adventure
Private legacy
accumulation, acquisition, planet & people concerns
Outer-Directed Motivators
One-upmanship
competition, victory, advancement
FOMO
belonging, equality, excitement
Attention
attraction, standing out, appreciation
Connection
significant others, family, friends, interest groups
Vanity
pride, admiration, followers
Social Credit
open doors, influence others, upward mobility
Public Legacy
ego, perpetuity, service to humanity
Customer Motivators Model
Categories
Inner-Directed Motivators
Good sense
toothpaste, private security, online banking
Self-love
career, personal interest, yoga
Hedonism
food, drink, entertainment, fashion
Joy of ownership
personal vehicles, real estate, jewellery
Personal reinvention
continuing education, diet advice, life coaches
Value-added experiences
travel, restaurants, interest group affiliations
Private legacy
children’s education, books, performing arts
Outer-Directed Motivators
One-upmanship
whisky snobbery, lavish weddings, mobile phones
FOMO
groups, travel, entertainment
Attention
clothes, cosmetics, social media
Connection
dating sites, festival gifting, coffee shops
Vanity
beauty products, hair colour/regrowth, body reshaping
Social Credit
club memberships, wine, owning art
Public Legacy
charity, elected office, corporations
