Proprietary Models

Proprietary Models

Step 1

Step 2

Step 3

Step 1: How to think of people.

We look at people, both current and potential customers. We investigate their motivations to buy, and what will build preference for a client’s brand.

Customer Motivators Model

Inner-Directed Motivators

Good sense

Self-love

Hedonism

Joy of ownership

Personal reinvention

Value-added experiences

Privacy legacy

Outer-Directed Motivators

One-upmanship

FOMO

Attention

Connection

Vanity

Social Credit

Pubic Legacy

Influencers

Money

Values

Personality

Time

Customer Motivators Model

Sub-Motivator

Inner-Directed Motivators

Good sense

pragmatism, financial astuteness, convenience

Self-love

food, shelter, security

Hedonism

sensual gratification, sex, excess

Joy of ownership

possessiveness, attachment, play

Personal reinvention

nurture > nature, escape, transformation

Value-added experiences

expansion, variety, adventure

Private legacy

accumulation, acquisition, planet & people concerns

Outer-Directed Motivators

One-upmanship

competition, victory, advancement

FOMO

belonging, equality, excitement

Attention

attraction, standing out, appreciation

Connection

significant others, family, friends, interest groups

Vanity

pride, admiration, followers

Social Credit

open doors, influence others, upward mobility

Public Legacy

ego, perpetuity, service to humanity

Customer Motivators Model

Categories

Inner-Directed Motivators

Good sense

toothpaste, private security, online banking

Self-love

career, personal interest, yoga

Hedonism

food, drink, entertainment, fashion

Joy of ownership

personal vehicles, real estate, jewellery

Personal reinvention

continuing education, diet advice, life coaches

Value-added experiences

travel, restaurants, interest group affiliations

Private legacy

children’s education, books, performing arts

Outer-Directed Motivators

One-upmanship

whisky snobbery, lavish weddings, mobile phones

FOMO

groups, travel, entertainment

Attention

clothes, cosmetics, social media

Connection

dating sites, festival gifting, coffee shops

Vanity

beauty products, hair colour/regrowth, body reshaping

Social Credit

club memberships, wine, owning art

Public Legacy

charity, elected office, corporations

Step 1

Step 2

Step 3

Step 1: How to think of people.

We look at people, both current and potential customers. We investigate their motivations to buy, and what will build preference for a client’s brand.

Customer Motivators Model

Inner-Directed Motivators

Good sense

Self-love

Hedonism

Joy of ownership

Personal reinvention

Value-added experiences

Privacy legacy

Outer-Directed Motivators

One-upmanship

FOMO

Attention

Connection

Vanity

Social Credit

Pubic Legacy

Influencers

Money

Values

Personality

Time

Customer Motivators Model

Sub-Motivator

Inner-Directed Motivators

Good sense

pragmatism, financial astuteness, convenience

Self-love

food, shelter, security

Hedonism

sensual gratification, sex, excess

Joy of ownership

possessiveness, attachment, play

Personal reinvention

nurture > nature, escape, transformation

Value-added experiences

expansion, variety, adventure

Private legacy

accumulation, acquisition, planet & people concerns

Outer-Directed Motivators

One-upmanship

competition, victory, advancement

FOMO

belonging, equality, excitement

Attention

attraction, standing out, appreciation

Connection

significant others, family, friends, interest groups

Vanity

pride, admiration, followers

Social Credit

open doors, influence others, upward mobility

Public Legacy

ego, perpetuity, service to humanity

Customer Motivators Model

Categories

Inner-Directed Motivators

Good sense

toothpaste, private security, online banking

Self-love

career, personal interest, yoga

Hedonism

food, drink, entertainment, fashion

Joy of ownership

personal vehicles, real estate, jewellery

Personal reinvention

continuing education, diet advice, life coaches

Value-added experiences

travel, restaurants, interest group affiliations

Private legacy

children’s education, books, performing arts

Outer-Directed Motivators

One-upmanship

whisky snobbery, lavish weddings, mobile phones

FOMO

groups, travel, entertainment

Attention

clothes, cosmetics, social media

Connection

dating sites, festival gifting, coffee shops

Vanity

beauty products, hair colour/regrowth, body reshaping

Social Credit

club memberships, wine, owning art

Public Legacy

charity, elected office, corporations

Step 1

Step 2

Step 3

Step 1: How to think of people.

We look at people, both current and potential customers. We investigate their motivations to buy, and what will build preference for a client’s brand.

Customer Motivators Model

Inner-Directed Motivators

Good sense

Self-love

Hedonism

Joy of ownership

Personal reinvention

Value-added experiences

Privacy legacy

Outer-Directed Motivators

One-upmanship

FOMO

Attention

Connection

Vanity

Social Credit

Pubic Legacy

Influencers

Money

Values

Personality

Time

Customer Motivators Model

Sub-Motivator

Inner-Directed Motivators

Good sense

pragmatism, financial astuteness, convenience

Self-love

food, shelter, security

Hedonism

sensual gratification, sex, excess

Joy of ownership

possessiveness, attachment, play

Personal reinvention

nurture > nature, escape, transformation

Value-added experiences

expansion, variety, adventure

Private legacy

accumulation, acquisition, planet & people concerns

Outer-Directed Motivators

One-upmanship

competition, victory, advancement

FOMO

belonging, equality, excitement

Attention

attraction, standing out, appreciation

Connection

significant others, family, friends, interest groups

Vanity

pride, admiration, followers

Social Credit

open doors, influence others, upward mobility

Public Legacy

ego, perpetuity, service to humanity

Customer Motivators Model

Categories

Inner-Directed Motivators

Good sense

toothpaste, private security, online banking

Self-love

career, personal interest, yoga

Hedonism

food, drink, entertainment, fashion

Joy of ownership

personal vehicles, real estate, jewellery

Personal reinvention

continuing education, diet advice, life coaches

Value-added experiences

travel, restaurants, interest group affiliations

Private legacy

children’s education, books, performing arts

Outer-Directed Motivators

One-upmanship

whisky snobbery, lavish weddings, mobile phones

FOMO

groups, travel, entertainment

Attention

clothes, cosmetics, social media

Connection

dating sites, festival gifting, coffee shops

Vanity

beauty products, hair colour/regrowth, body reshaping

Social Credit

club memberships, wine, owning art

Public Legacy

charity, elected office, corporations

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024