Proprietary Models
Proprietary Models
Step 2
Step 1
Step 3
Step 2: How to craft your brand.
We believe in brand authenticity. We look at a brand’s DNA and guide the addition of new dimensions to a brand, so it is relevant and attractive to customers.
Pool of Brand DNA
Visible DNA
Product
Packaging
Pricing
Presence
Personality
Brand Identity
Content
Media
Invisible DNA
History
Vision
Mission
Purpose
Values
People
Culture
Competencies
Brand Model for the 2020s: Brand Octagon
Performance
Product Interface
Service
Pricing
Culture
Storytelling
Customer Experience
Why are you here?
What do you do?
How do you do it?
Core
Impact on Planet
Step 2
Step 1
Step 3
Step 2: How to craft your brand.
We believe in brand authenticity. We look at a brand’s DNA and guide the addition of new dimensions to a brand, so it is relevant and attractive to customers.
Pool of Brand DNA
Visible DNA
Product
Packaging
Pricing
Presence
Personality
Brand Identity
Content
Media
Invisible DNA
History
Vision
Mission
Purpose
Values
People
Culture
Competencies
Brand Model for the 2020s: Brand Octagon
Performance
Product Interface
Pricing
Service
Culture
Storytelling
Customer Experience
Core
Why are you here?
What do you do?
How do you do it?
Impact on Planet
Step 2
Step 1
Step 3
Step 2: How to craft your brand.
We believe in brand authenticity. We look at a brand’s DNA and guide the addition of new dimensions to a brand, so it is relevant and attractive to customers.
Pool of Brand DNA
Visible DNA
Product
Packaging
Pricing
Presence
Personality
Brand Identity
Content
Media
Invisible DNA
History
Vision
Mission
Purpose
Values
People
Culture
Competencies
Brand Model for the 2020s: Brand Octagon
Performance
Product Interface
Pricing
Service
Culture
Storytelling
Customer Experience
Core
Why are you here?
What do you do?
How do you do it?
Impact on Planet
