Proprietary Models

Proprietary Models

Step 2

Step 1

Step 3

Step 2: How to craft your brand.  

We believe in brand authenticity. We look at a brand’s DNA and guide the addition of new dimensions to a brand, so it is relevant and attractive to customers. 

Pool of Brand DNA

Visible DNA

Product

Packaging

Pricing

Presence

Personality

Brand Identity

Content

Media

Invisible DNA

History

Vision

Mission

Purpose

Values

People

Culture

Competencies

Brand Model for the 2020s: Brand Octagon

Performance

Product Interface

Service

Pricing

Culture

Storytelling

Customer Experience

Why are you here?

What do you do?

How do you do it?

Core

Impact on Planet

Step 2

Step 1

Step 3

Step 2: How to craft your brand.  

We believe in brand authenticity. We look at a brand’s DNA and guide the addition of new dimensions to a brand, so it is relevant and attractive to customers. 

Pool of Brand DNA

Visible DNA

Product

Packaging

Pricing

Presence

Personality

Brand Identity

Content

Media

Invisible DNA

History

Vision

Mission

Purpose

Values

People

Culture

Competencies

Brand Model for the 2020s: Brand Octagon

Performance

Product Interface

Pricing

Service

Culture

Storytelling

Customer Experience

Core

Why are you here?

What do you do?

How do you do it?

Impact on Planet

Step 2

Step 1

Step 3

Step 2: How to craft your brand.  

We believe in brand authenticity. We look at a brand’s DNA and guide the addition of new dimensions to a brand, so it is relevant and attractive to customers. 

Pool of Brand DNA

Visible DNA

Product

Packaging

Pricing

Presence

Personality

Brand Identity

Content

Media

Invisible DNA

History

Vision

Mission

Purpose

Values

People

Culture

Competencies

Brand Model for the 2020s: Brand Octagon

Performance

Product Interface

Pricing

Service

Culture

Storytelling

Customer Experience

Core

Why are you here?

What do you do?

How do you do it?

Impact on Planet

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024

All Rights Reserved. BB&A 2024

Bharat Bambawale & Associates

Mumbai & Goa, India

+91 8130666613

bharat@bb-a.co.in

All Rights Reserved. BB&A 2024